Digital Content Strategist

  
Advertised on : 01 Feb 2019 | Closing date : 02 May 2019

  Job Reference : 11140


We're looking for an experienced strategist confident in all things content and passionate about the world of FMCG. We're looking for someone who expertise in digital content.

This is a key role within our client onsite team & will provide consumer & market insight, inspiration & strategic direction for some of the region & worlds leading brands under the personal care category

The person will reporting to Global Planning & Strategy Director in UK & Business Director in Indonesia. This is a client facing role, where you will be expected to be comfortable working closely wih client brand team, central marketing teams & client agency partners.

Responsibilities:

  • Develop insights and strategic response to briefs- campaigns, interruptiive or needs based content & new product development
  • Champion & drive a mobile first & short form content agenda in line with our client best practice
  • Advise clients & colleagues on approaches to effective Content Strategies that inform content briefs & requirement
  • Assess, develop & implement effective content strategies to meet client briefs across all necessary touch points
  • Manage & facilitate stake holders engagement sessions & workshop on all aspects of content collaborating directly with client teams & specialist partners including search, social media, CRM, ECommerce, Content & Data.
  • Be a facilitator for right first time content ensuring that we have the right insights & collaboration to direct content development
  • Responsible for the development of best in class content & strategies informed by consumer, category, channel & performance insights by our client insight teams & relevant special partners

Requirements:

  • Bachelor Degree from reputable university
  • Minimum 5 years experience in a Senior Strategy role with Content Strategy a core function
  • Strong in content marketing (social media, seach, display, dotcom, Ecommerce, Digital OHH
  • Strong understanding of content: Formats, Performance, Testing, Optimisation & Search (SEM - SEO)
 

Functional Areas : Advertising;Creative Directors
Type of Employment : Permanent
Minimum Experience : 5
Work Location : Indonesia

   
 
 
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