Marketing Intelligence Manager (Polyester Fiber & Filament Yarn), Based at Jakarta (Mega Kuningan)

Advertised on : 28 Nov 2019 | Closing date : 26 Feb 2020

  Job Reference : 12364

Our client is a Local Tbk, A Leading Integrated Global Polyester Player Company which has HO located in Jakarta Selatan based and has factory in Karawang & Semarang; currently looking for:


Marketing Intelligence Manager (Polyester Fiber & Filament Yarn), Based at Jakarta (Mega Kuningan)



Manage the business development drive of the value added products through detailed research & analysis of the; Products, User insights & Segments, Technologies, markets (worldwide including Indonesia), competition, customers, commercial aspects, identify new products, find new customers & markets, segmentation & product positioning, formulate product/customer/market focused strategies to develop the business for Value added products, explore down stream business integration opportunities, etc.



·        Product-wise & Market-wise in depth Market Research and Analysis to cover User insights, Segments, Technologies, Product features & product performance expectations of the users, Find New products.

·        Research & analyse the competiton for each Product, direct & indirect competiton, gap in offerings with the competitor, assess the demand/supply trends, future projection of trends, Risk & challenges, SWOT analysis, business opportunities, formulate product-specific  strategy based on customer/segment/market to grow our business.

·        Identify business drivers for each specific product & track them, Segmentation, Product positioning, Branding.

·        Identify & Drive demand creation initiatives for each Product in the given markets, Find the New customers, Develop new markets.  

·        Identify & map the downstream business partners for each value added product, Explore new business through downstream integration, identify supply sources & marketing opportunities.

·        To handle & coordinate few specific product-based business projects covering market research, business viability evaluation, Risk & cost evaluation, formulating business process & execution.


·        Whenever required visit markets, meet customers & downstream business partners to collect necessary market inputs.

·        Demonstrate ability to give analytical work on each Product and judgement skills to convey relevant content in a timely manner, demonstrate ability to identity business process issues and give improvement.


Job Description:

·        Minimum Bachelor degree, preferable in Statistics/economics/Industrial engineering, preferable post graduate in business or marketing.

·        Proven ability to do product-based market research & analysis, develop market strategies focused on products & customer.

·        Excellent communication skills (written & verbal).

·        Some exposure in textile Industry will be preferred.

·        Overall around 10 to 15 years of experience.

·         Strong business sense, ability to work independently on multiple projects, strong product management skills.



Functional Areas : Marketing;Brand / Product Management;Channel Management;Corporate / Marketing Communication;Market Research
Type of Employment : Permanent
Minimum Experience : 10
Work Location : Indonesia

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