The Regional Retail Head - Sumatra role offers an opportunity for an experienced, hands-on leader to oversee sales operations and drive business growth for a leading company in the retail industry specialising in wellness products. The position plays a critical part in shaping retail sales strategies, expanding market reach, and ensuring consistent performance across dealer networks, showrooms, and modern trade channels.
Responsibilities
Develop and execute retail sales and distribution strategies across dealer, showroom, and e-commerce channels to achieve regional targets
Lead sales execution and continuously expand market share in Medan and surrounding areas
Strengthen dealer networks and ensure strong penetration across local retail channels
Monitor channel performance, identify gaps, and implement corrective actions to maintain progress against targets
Drive cost control and operational efficiency across all retail operations
Identify new market opportunities in the household, hospitality, and corporate sectors for wellness products
Coach and motivate sales managers to deliver results through market penetration, marketing optimisation, and cross-selling initiatives
Collaborate closely with Head Office on policies, budgets, sales reporting, and people development
Requirements
Bachelor’s degree in marketing, management, or a related field
10+ years of sales experience specialising in retail and wellness products, with at least 5 years in a managerial role
At least 5 years of hands-on sales experience in Medan, with strong knowledge of the local retail market, customer behaviour, and business dynamics
Proven track record of leading large teams and consistently achieving sales targets
Hands-on and commercially driven leadership approach, with the ability to work closely with frontline teams, build dealer relationships, and translate strategy into results
About the company
A company in the health and wellness retail sector. The organisation provides consumer products designed to support wellbeing and comfortable living through retail and distribution channels across the country.
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