What Does a Creative Director Do?
- Within marketing and advertising agencies, at the helm of each creative department, sits a person with a unique blend of creative vision and business sense.
- That’s the creative director. This person leads his or her team of designers, copywriters, account managers, and sales representatives, guiding the marketing and promotional efforts that bring client products and services to market.
- Challenged to both inspire and brainstorm fresh ideas, manage deliverables, and captivate the target market, a successful creative director understands what people want and knows how to provoke action.
A Digital Creative Director is responsible for managing and conceptualising the creative output, often including staff supervision and production.
Their core responsibility is to determine the best way to represent an idea online and produce high-level concepts for design projects, across every digital platform.
A Digital Creative Director requires knowledge of the latest technological trends, the ability to use metrics to shape digital strategy, and have the ability to craft unique online user experiences. The volume and speed of real-time content production requires a radically different mindset to that of a traditional Creative Director.