A Digital Art Director is responsible for the conception, design, and execution of digital visuals to be used in online advertising, digital marketing, and even print advertising. You’ll probably be in charge of a small, collaborative group of Designers, and it will be your job as Digital Art Director to guide their technical and creative contributions.
What does a Digital Art Director do?
- Concepting art and visual ideas
- Take creative direction
- Coordinating resources and with other departments to create a cohesive, effective campaign
- Working with other members of the art department to evaluate client or company needs, develop project strategies, and create visual elements for ad campaigns
- Digital media offers so many cool new ways to do that: you have interactive tools, crazy graphics, even the voice of social media to incorporate into your artistic productions.
- Digital Art Directors are coordinating art at a whole new level, and helping define what that means as art moves into the digital world.
- Logistically, you’ll be working closely with clients, under tight deadlines, and constantly be asked for fresh, creative, and innovative ideas.
- You must create a range of concepts and designs for each project while collaborating with Copywriters to ensure your their voice matches your visuals.
- Minimum 3 years of experience as Art Director
- Ability to set the good standard for ideas and execution
- Ability to give guidance to GD and Visualizer
- Understanding advertising process
- Strong verbal and written communication skills
- Experience in ATL/Digital Agency
- Fluent in English