The Marketing Manager role is based in Jakarta and is responsible for developing and executing marketing strategies for a milk powder product portfolio. This role is ideal for an FMCG marketing professional with experience in the milk powder category, strong brand management skills, and the ability to lead integrated campaigns across multiple channels.
Responsibilities
Develop and execute overall marketing strategy for the milk powder product portfolio
Drive brand positioning, growth, and market share expansion
Plan and manage ATL, BTL, digital, and in-store marketing campaigns
Analyse market trends, consumer insights, and competitor activities
Lead product development, innovation, and new product launches
Collaborate with sales, trade marketing, and distributors to ensure strong execution
Manage marketing budget and optimise ROI across campaigns
Monitor brand performance, sales performance, and key KPIs
Ensure compliance with industry regulations and food or nutrition standards
Manage external agencies and cross-functional stakeholders
Requirements
Bachelor’s degree in Marketing, Business, or a related field
Minimum 6–10 years of experience in FMCG marketing
Experience in the milk powder category
Strong understanding of brand management and product lifecycle
Proven experience in executing integrated marketing campaigns
Strong analytical and data-driven decision-making skills
Excellent communication and stakeholder management skills
Ability to lead cross-functional teams and manage multiple projects
Familiar with digital marketing and e-commerce channels
Knowledge of regulatory requirements in the food or nutrition industry is an advantage
About the company
A China-based company in the dairy and food manufacturing industry, this organisation operates in Indonesia through dairy product-related business activities. The company is part of an international dairy group with operations connected to consumer food products.