The National Sales Manager role is responsible for leading nationwide sales operations, developing sales strategies, and managing teams across different regions and channels. The position oversees distributor and key account relationships, sales forecasting, budgeting, and market performance to drive revenue, market share, and long-term growth.
Responsibilities
Develop and implement national sales strategies for milk powder products to drive volume, revenue, and market share
Lead and manage nationwide sales teams and regional managers to ensure strong execution and alignment with targets
Build and strengthen distribution networks across General Trade, Modern Trade, and e-commerce channels
Manage relationships with key distributors and key accounts to support long-term business growth
Oversee sales forecasting, budgeting, and P&L performance to ensure sustainable profitability
Monitor market trends, competitor activity, and consumer insights to inform strategic decisions
Collaborate with cross-functional teams, including Marketing, Supply Chain, and Finance, while ensuring strong in-store execution, product availability, and regular sales performance reporting
Qualifications
Bachelor’s degree in Business, Marketing, or a related field
8 to 12 years of experience in FMCG sales, with exposure to dairy or milk powder categories
At least 3 to 5 years of experience in a managerial or national or regional leadership role
Strong knowledge of General Trade, Modern Trade, distributor management, and e-commerce channels
Proven track record in achieving sales targets and managing large-scale operations
Strong leadership and team management capabilities
Excellent analytical, strategic thinking, and problem-solving skills
Strong communication, negotiation, and stakeholder management skills
Experience in sales forecasting, budgeting, and P&L management
Willingness to travel nationally and work in a dynamic environment
About the company
A company in the food and beverages sector is involved in the distribution and commercial growth of consumer products across multiple sales channels. The organisation operates in a competitive market environment, with a focus on expanding reach, strengthening channel performance, and supporting sustainable business growth.