· Lead the platform’s overall customer operation to grow customer LTV by constantly optimizing customers’ activeness and value across each lifetime stage through various campaigns and engagement activities .
· Data driven analysis and strategy development to consistently improve customer conversion and retention.
· Drive customer acquisition and growth through digital channels other than performance marketing, i.e. social media, content, viral, referral etc.
· Participate in market research, plan and execution of the marketing campaign, work closely with products, tech, and customer service functions to come up with operations strategy.
· Responsible for Indonesia local insight report on a regular basis across market, customer and competitions.
· Drive the day-to-day operation by leading a team of 4+ Indonesia local talents and close collaboration with cross functions including brand marketing, product, risk control, etc.
Job Requirements :
· Minimum Bachelor’s Degree, with proven track record of operating digital products.
· Minimum 5 years’ experience on customer operation & campaign of a 2C digital platform.
· Minimum 2 years’ experience on Indonesia market. And dedicated experience base in Indonesia is more preferred.
· Deep understanding on Indonesia local market, customer and digital industry landscape.
· Excellent project management skills, communication skills. Responsible, efficient, team work spirit.
· Experience in product operations in Fintech space is preferred.