Key Responsibilities:
- Develop and implement comprehensive marketing plans and strategies for grain products to achieve sales targets and increase brand visibility.
- Conduct market research to identify consumer trends, preferences, and competitor activities, and use insights to inform marketing strategies.
- Oversee advertising and promotional campaigns across various channels, including digital media, print, television, and social media platforms.
- Monitor marketing performance metrics, analyze campaign effectiveness, and adjust strategies as needed to optimize ROI and achieve business objectives.
- Work closely with sales teams to develop sales support materials, promotional tools, and training programs to drive product awareness and sales conversion.
- Build and maintain relationships with key stakeholders, including distributors, retailers, suppliers, and industry influencers, to support marketing initiatives and foster partnerships.
- Manage marketing budgets effectively, ensuring allocation of resources to maximize impact and achieve desired outcomes.
- Represent the company at industry events, trade shows, and conferences to promote grain products and network with industry peers.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven experience in marketing roles within the food or consumer goods industry, with a focus on grain products preferred.
- Demonstrated ability to develop and execute successful marketing strategies that drive business results.
- Creative thinking and problem-solving skills, with a strategic mindset and attention to detail.
- Proficiency in using marketing analytics tools and platforms to measure campaign performance and inform decision-making.