Key Responsibilities
1. Product Expertise and Training
Product Mastery: Develop and maintain deep technical and clinical expertise on the assigned medical equipment, including features, specifications, clinical applications, and competitive positioning.
Sales Enablement: Conduct regular, high-impact product training for the sales team, service technicians, and distribution partners to ensure a unified and knowledgeable commercial approach.
Clinical Support: Provide technical and application support during customer demonstrations, trials, and installations, acting as the primary product resource for clinical staff (e.g., doctors, nurses, technicians).
Content Development: Create and update high-quality educational materials, user manuals, clinical brochures, and presentations to support both sales and post-sales activities.
2. Market Analysis and Strategy Support
Market Intelligence: Conduct ongoing market research, competitive analysis, and gather installed base statistics to identify market trends, opportunities, and competitive threats.
Feedback Loop: Collect and analyze customer feedback on product performance, usability, and unmet clinical needs, translating these insights into actionable recommendations for the Product Manager and R&D/Engineering teams.
Regulatory Documentation: Assist in organizing and maintaining critical product documentation, including compliance certificates, regulatory approvals, and registration details to ensure market readiness.
Sales Strategy: Collaborate with the Sales Manager to define sales targets, develop promotional strategies, and participate in forecasting and inventory planning to minimize stockouts or oversupply.
3. Marketing and Commercial Execution
Launch Support: Support the successful execution of new product launches by coordinating promotional materials, training schedules, and initial market communications.
Events and Exhibitions: Represent the company and product line at industry trade shows, conferences, and exhibitions, conducting product demonstrations and engaging with key opinion leaders.
Sales Support: Prepare and deliver persuasive, tailored product presentations to potential clients, focusing on the clinical and economic value proposition of the equipment.