Senior Marketing Manager

Key Responsibilities
● Develop, implement, and oversee comprehensive marketing strategies to strengthen brand presence and drive business growth in the veterinary nutraceutical market.
● Lead, mentor, and manage a team of marketing professionals, ensuring effective collaboration, performance, and career development.
● Analyze market trends, customer insights, and competitor activities to identify opportunities, address challenges, and optimize marketing effectiveness.
● Oversee end-to-end marketing activities including digital, branding, product launches, advertising, events, and communications.
● Provide strategic direction on marketing campaigns and ensure alignment with company objectives, sales targets, and overall business goals.
● Utilize strong problem-solving skills to address marketing challenges, propose innovative solutions, and make data-driven decisions.
● Manage the marketing budget efficiently, ensuring resources are allocated to maximize ROI.
● Build strong cross-functional relationships with sales, product development, and operations to ensure consistent messaging and market execution.
● Monitor and report on the performance of marketing initiatives, providing regular insights and recommendations to senior management.
● Stay ahead of industry trends and emerging marketing technologies to continuously innovate and enhance the company’s marketing approach.