The Head of Sales role plays a key part in developing and executing General Trade (GT) strategies within the fast-moving consumer goods (FMCG) sector. The position leads regional and field sales teams, strengthens distributor networks, and drives sales growth, market coverage, product availability, and visibility.
Responsibilities
Develop and implement GT sales strategies
Achieve sales targets in terms of volume, value, and market share
Manage, strengthen, and expand distributor and wholesaler networks
Ensure optimal market coverage, product availability, and visibility
Lead, mentor, and motivate regional and field sales teams
Plan and execute trade promotions and sales initiatives
Monitor sales performance, forecasts, and budget utilisation
Collaborate closely with marketing, supply chain, and finance teams
Track market trends, competitor activities, and customer insights
Requirements
Bachelor’s degree in any field
Minimum 10 years of GT sales experience within a well-established FMCG company
Strong technical competencies in field sales, leadership, and communication
Proficiency in English is mandatory
Proven track record in driving sales growth and managing distributor teams
High level of computer literacy, including proficiency in PowerPoint and Word, and advanced Excel skills
Experience in the FMCG sector with a multi-distributor operating model is preferred
About the company
A multinational company in the dairy and FMCG industry with operations in Indonesia. The organisation manufactures and distributes dairy and frozen dessert products for the consumer market.