Job Description:
Develop and implement General Trade (GT) sales strategies.
Achieve sales targets in terms of volume, value, and market share.
Manage, strengthen, and expand distributor and wholesaler networks.
Ensure optimal market coverage, product availability, and visibility.
Lead, mentor, and motivate regional and field sales teams.
Plan and execute trade promotions and sales initiatives.
Monitor sales performance, forecasts, and budget utilization.
Collaborate closely with Marketing, Supply Chain, and Finance teams.
Track market trends, competitor activities, and customer insights.
Requirements:
Bachelor’s degree in any field.
Strong technical competencies in field sales, leadership, and communication.
English proficiency is a must.
Minimum 10 years of GT sales experience in a well‑established FMCG company.
Preferably from an FMCG background with a multi‑distributor operating model.
Proven track record in driving sales growth and managing distributor teams.
High computer literacy: proficient in PowerPoint, Word, and advanced Excel.