As a Product Marketing Manager in the printing industry, you will lead marketing initiatives for print-based products and services. Your role bridges product development, sales, and customer engagement to ensure market success and brand visibility.
Job Description:
Develop and execute marketing strategies for printing products (e.g., packaging, commercial print, labels).
Conduct competitive analysis and customer research to identify trends and opportunities.
Plan and oversee marketing campaigns across digital and traditional channels.
Provide sales teams with product knowledge, promotional materials, and competitive insights.
Collaborate with clients to understand needs and tailor product offerings.
Ensure consistent branding and messaging across all platforms.
Organize trade shows, exhibitions, and promotional events relevant to the printing industry.
Monitor KPIs and ROI for marketing activities and adjust strategies accordingly.
Requirements:
Bachelor’s degree in Marketing, Business, or related field.
7-10 years of experience in product marketing in the printing or manufacturing sector.
Strong understanding of printing technologies and market segments (e.g., offset, digital, flexographic).
Proficiency in marketing tools (CRM, analytics platforms, design software).
Excellent communication and presentation skills.
Analytical mindset with experience in data-driven decision-making.
Project management and team leadership abilities.
Creative thinking and problem-solving skills.